Pas Normal Studios Presents First-Ever Documentary: Road to Traka
Global Premiere: Wednesday, 12 November 2025
Copenhagen-based premium cycling apparel label Pas Normal Studios is proud to unveil its debut documentary, Road to Traka. It is a compelling 58-minute film that follows the journey of the brand's international gravel team, PAS Racing, as it prepares for one of gravel racing's most iconic events: The Traka.
Set to premiere on Wednesday, 12 November 2025, the launch of the film will be supported by a global promotional roll-out, including exclusive pre-launch screening events in Copenhagen, Munich and Girona, the latter of which a majority of the film was captured, offering an immersive, community-driven introduction to the film.
Road to Traka goes beyond the grit of race day. Through emotive storytelling and raw cinematography, it takes viewers inside the universe of PAS Racing and into the lives of three standout riders on the team, namely, Cassia Boglio (AU), Tobias Kongstad (DK) and Mads Würtz (DK). The film captures the emotional, mental and physical journey to the start line, where ambition, adversity, performance and aspiration meet.
Road to Traka marks an important milestone for Pas Normal Studios. As we evolve as a brand, PAS Racing has become a key platform - not only for pushing performance and product development, but for telling deeper stories about who we are and where we’re going. Working with some of the world’s best gravel riders gives us invaluable insight, but it’s not just about results. It's about character, community, and the collective drive to elevate the sport. The film captures that spirit and shows why now is the right time to show it.
Lars Moss, PAS Racing team manager and global partnerships manager at Pas Normal Studios
Audiences will witness the quiet moments behind the kit, navigating injuries, facing mental health challenges, and balancing family life with the demands of elite sport. Through it all, Road to Traka offers an authentic, behind-the-scenes perspective on what it truly takes to compete at this level.
At its core, the film is a celebration of resilience, camaraderie, and the pursuit of pushing beyond one's limits - an invitation to experience racing not just as a sport but as a way of life.
Premiere Details
Official premiere date: Wednesday, 12 November 2025, 9 AM CET
Official premiere date: Wednesday, 12 November 2025, 9 AM CET
Global pre-launch screenings:
Copenhagen - Thursday, 23 October 2025, 17.30-21.00 CET. Big Bio Nordhavn, 6 Hamborg Plads, 2150 København, RSVP here.
Munich - Thursday, 30 October 2025, 18.00-20.00 CET, New Maxim Cinema, Landshuter Allee 33, 80637 München, RSVP here.
Girona - Thursday, 30 October 2025, 19.00-21.00 CET, Velodrom Odeon Girona, 6 Pujada de Sant Domenèc, 17004 Girona, RSVP here.
Protagonists and members of the PAS Racing team are available for interviews upon request.
Preview the trailer of the film here.
Preview the trailer of the film here.
For press queries or interviews, please contact:
Melanie Larsen
Communication & Partnerships
mel@pasnormalstudios.com
+4553501451
About Pas Normal Studios
Pas Normal Studios is a Copenhagen-based brand of contemporary, technical cycling clothing. The concept of Pas Normal Studios is to create technically perfect apparel, combined with visionary aesthetics. Through innovative designs, brand collaborations, and sourcing of new production methods, Pas Normal Studios strives to bring out collections that define modern cycling in a different context. The brand honours the great traditions of cycling but is above all committed to the patterns and colours that define state-of-the-art fashion today. The uncompromising attention to detail and hand-made, sustainable quality is paired with an inspired take on today's look and feel. Pas Normal Studios produces high-end clothing with textiles and methods at the same level as demanded by professional riders, but at the same time, all styles are created for long-term usage and durability. Based in Scandinavia, but with a specific international element, Pas Normal Studios can now be found globally at retailers and online.
www.pasnormalstudios.com
Melanie Larsen
Communication & Partnerships
mel@pasnormalstudios.com
+4553501451
About Pas Normal Studios
Pas Normal Studios is a Copenhagen-based brand of contemporary, technical cycling clothing. The concept of Pas Normal Studios is to create technically perfect apparel, combined with visionary aesthetics. Through innovative designs, brand collaborations, and sourcing of new production methods, Pas Normal Studios strives to bring out collections that define modern cycling in a different context. The brand honours the great traditions of cycling but is above all committed to the patterns and colours that define state-of-the-art fashion today. The uncompromising attention to detail and hand-made, sustainable quality is paired with an inspired take on today's look and feel. Pas Normal Studios produces high-end clothing with textiles and methods at the same level as demanded by professional riders, but at the same time, all styles are created for long-term usage and durability. Based in Scandinavia, but with a specific international element, Pas Normal Studios can now be found globally at retailers and online.
www.pasnormalstudios.com