Pas Normal Studios Unveils AW25 PAS Collection - A Focus on Precision and Endurance
Danish premium cycling apparel label Pas Normal Studios introduces its Autumn/Winter 2025 PAS collection - a refined expression of performance and camaraderie, built for the intensity of winter training and the pursuit of endurance.
At its core, the PAS line is Pas Normal Studios' take on a uniform for training. A kit designed to carry riders through the depths of northern winters or weeks spent in training camps under milder skies. This season's collection is presented in a deep navy colourway with off-white PAS branding and features pieces engineered for every condition.
The collection's accompanying campaign is shot by Danish photographer Ditlev Rosing and follows a group of teammates on a training ride outside Copenhagen. The imagery captures the unspoken rhythm of the ride; the effort, tension and dynamic interplay that unfolds as the group moves through the landscape.
Collection Highlights
A cornerstone of the collection is the PAS Mechanism Rain Jacket, crafted from Pertex® Shield Air 3-layer fabric for rain protection and breathability. Another key piece, the PAS Mechanism Deep Winter Long Bibs, combines a grid-structured thermal fabric for added warmth and a wind- and water-repellent outer, offering unmatched comfort and protection on the coldest days.
PAS Mechanism Rain Jacket Product Details
- 3-Layer construction
- Pertex® Shield Air fabric
- C0 DWR finish
- Internally taped seams
- Race fit
- Lightweight and packable
- Two-way waterproof YKK zipper for easy access
- 'Road to Nowhere' branded zip puller
- Material: 100% Polyamide
A cornerstone of the collection is the PAS Mechanism Rain Jacket, crafted from Pertex® Shield Air 3-layer fabric for rain protection and breathability. Another key piece, the PAS Mechanism Deep Winter Long Bibs, combines a grid-structured thermal fabric for added warmth and a wind- and water-repellent outer, offering unmatched comfort and protection on the coldest days.
PAS Mechanism Rain Jacket Product Details
- 3-Layer construction
- Pertex® Shield Air fabric
- C0 DWR finish
- Internally taped seams
- Race fit
- Lightweight and packable
- Two-way waterproof YKK zipper for easy access
- 'Road to Nowhere' branded zip puller
- Material: 100% Polyamide
For warmer climates or training camps, the collection also includes the PAS Mechanism Pro Bibs and Jersey for men and women, representing the pinnacle of race-fit performance and precision tailoring. The AW25 PAS collection embodies Pas Normal Studios’ ongoing commitment to performance, craftsmanship, and culture - celebrating the quiet discipline of training and the understated elegance of technical design.
Media materials
Images: download the press materials here.
For press queries, please contact:
Melanie Larsen
Communication & Partnerships
mel@pasnormalstudios.com
+4553501451
Media materials
Images: download the press materials here.
For press queries, please contact:
Melanie Larsen
Communication & Partnerships
mel@pasnormalstudios.com
+4553501451
About Pas Normal Studios
Pas Normal Studios is a Copenhagen-based brand of contemporary, technical cycling clothing. The concept of Pas Normal Studios is to create technically perfect apparel, combined with visionary aesthetics. Through innovative designs, brand collaborations, and sourcing of new production methods, Pas Normal Studios strives to bring out collections that define modern cycling in a different context. The brand honours the great traditions of cycling but is above all committed to the patterns and colours that define state-of-the-art fashion today. The uncompromising attention to detail and hand-made, sustainable quality is paired with an inspired take on today's look and feel. Pas Normal Studios produces high-end clothing with textiles and methods at the same level as demanded by professional riders, but at the same time, all styles are created for long-term usage and durability. Based in Scandinavia, but with a specific international element, Pas Normal Studios can now be found globally at retailers and online.
www.pasnormalstudios.com
Pas Normal Studios is a Copenhagen-based brand of contemporary, technical cycling clothing. The concept of Pas Normal Studios is to create technically perfect apparel, combined with visionary aesthetics. Through innovative designs, brand collaborations, and sourcing of new production methods, Pas Normal Studios strives to bring out collections that define modern cycling in a different context. The brand honours the great traditions of cycling but is above all committed to the patterns and colours that define state-of-the-art fashion today. The uncompromising attention to detail and hand-made, sustainable quality is paired with an inspired take on today's look and feel. Pas Normal Studios produces high-end clothing with textiles and methods at the same level as demanded by professional riders, but at the same time, all styles are created for long-term usage and durability. Based in Scandinavia, but with a specific international element, Pas Normal Studios can now be found globally at retailers and online.
www.pasnormalstudios.com