Pas Normal Studios Unveils AW25 Balance Collection: A Refined Expression of Form and Function
Copenhagen-based premium cycling apparel brand Pas Normal Studios launches its AW25 Balance collection - a seasonal evolution rooted in the pursuit of harmony between body and mind, performance and stillness, movement and pause. The Balance line is Pas Normal Studios’ answer to the foundation for movement. Created for all off-bike training between rides and races, it features functional pieces made for running and training.
A Collection Built for Rhythm and Movement
Engineered with premium materials and a refined, minimalistic aesthetic, the collection offers a versatile wardrobe built for all types of movement. Silhouettes are relaxed yet purposeful, delivering structure without rigidity, combined with garments designed for comfort, ease and expression. The collection is created with fabric innovations that enhance breathability, regulate temperature and move with the body.
A Collection Built for Rhythm and Movement
Engineered with premium materials and a refined, minimalistic aesthetic, the collection offers a versatile wardrobe built for all types of movement. Silhouettes are relaxed yet purposeful, delivering structure without rigidity, combined with garments designed for comfort, ease and expression. The collection is created with fabric innovations that enhance breathability, regulate temperature and move with the body.
'Cyclists Don’t Run’ - A Campaign That Nods To An Old-School Saying
With the AW25 Balance collection, Pas Normal Studios continues to blur the lines between athleticwear and lifestyle design. Its accompanying campaign is a playful nod to the old-school saying that “cyclists don’t run” - that any time not riding a bike is best spent with your legs up, resting. The campaign aims to tap into a growing audience that values energy, style and precision across disciplines, while highlighting that it’s not about performance in the competitive sense, it’s about rhythm, consistency, and the rituals that define an active lifestyle.
With the AW25 Balance collection, Pas Normal Studios continues to blur the lines between athleticwear and lifestyle design. Its accompanying campaign is a playful nod to the old-school saying that “cyclists don’t run” - that any time not riding a bike is best spent with your legs up, resting. The campaign aims to tap into a growing audience that values energy, style and precision across disciplines, while highlighting that it’s not about performance in the competitive sense, it’s about rhythm, consistency, and the rituals that define an active lifestyle.
Purposefully designed, the Pas Normal Studios AW25 Balance drop includes:
Balance Rain Jacket
Created for outdoor training, running or commuting on rainy days, the Balance Rain Jacket is made from a Pertex® Shield Air 3-Layer fabric finished with taped seams and a CO DWR treatment.
Product details include:
- Reflective dots for visibility
- Taped seams C0 DWR finish for waterproofness
- Our DWR treatment contains no intentionally added PFAS
- Material: 100% Polyamide
- Made in Vietnam
Balance 2-in-1 Shorts
Built for versatile performance, the outer shorts are constructed from lightweight nylon with a C0 DWR treatment to protect from light rain, while the inner tights feature a phone pocket on the leg and an internal gel pocket.
Product details include:
- Reflective dots on tights
- Fast-drying fabric
- Elasticated waistband
- Outer shorts with C0 DWR-treated fabric
- Material: 87% Nylon, 13% Elastane
- Made in Lithuania
Created for outdoor training, running or commuting on rainy days, the Balance Rain Jacket is made from a Pertex® Shield Air 3-Layer fabric finished with taped seams and a CO DWR treatment.
Product details include:
- Reflective dots for visibility
- Taped seams C0 DWR finish for waterproofness
- Our DWR treatment contains no intentionally added PFAS
- Material: 100% Polyamide
- Made in Vietnam
Balance 2-in-1 Shorts
Built for versatile performance, the outer shorts are constructed from lightweight nylon with a C0 DWR treatment to protect from light rain, while the inner tights feature a phone pocket on the leg and an internal gel pocket.
Product details include:
- Reflective dots on tights
- Fast-drying fabric
- Elasticated waistband
- Outer shorts with C0 DWR-treated fabric
- Material: 87% Nylon, 13% Elastane
- Made in Lithuania
Balance Pants
Designed for movement with a casual fit; the pants are made for outdoor training or the commute to and from training on cooler days. Created from a breathable, stretchy nylon fabric topped with a C0 DWR finish, they offer a comfortable fit during movement.
Product details include:
- Reflective dots for visibility
- Two zippered side pockets
- Elasticated and adjustable waistband
- Adjustable hem
- C0 DWR finish to protect from light rain
- Breathable stretch nylon weave fabric
- Fabric with fast-drying properties
- Material: 85% Nylon, 15% Elastane
- Made in Lithuania
Designed for movement with a casual fit; the pants are made for outdoor training or the commute to and from training on cooler days. Created from a breathable, stretchy nylon fabric topped with a C0 DWR finish, they offer a comfortable fit during movement.
Product details include:
- Reflective dots for visibility
- Two zippered side pockets
- Elasticated and adjustable waistband
- Adjustable hem
- C0 DWR finish to protect from light rain
- Breathable stretch nylon weave fabric
- Fabric with fast-drying properties
- Material: 85% Nylon, 15% Elastane
- Made in Lithuania
The AW25 Balance collection is now available at pasnormalstudios.com and in Pas Normal Studios stores worldwide.
Media materials
Please click here to download the assets.
Media materials
Please click here to download the assets.
For press queries, samples or interviews, please contact:
Melanie Larsen
Communication & Partnerships
mel@pasnormalstudios.com
+4553501451
About Pas Normal Studios
Pas Normal Studios is a Copenhagen based brand of contemporary, technical cycling clothing. The concept of Pas Normal Studios is to create technically perfect apparel, combined with visionary aesthetics. Through innovative designs, brand collaborations, and sourcing of new production methods, Pas Normal Studios strives to bring out collections that define modern cycling in a different context. The brand honours the great traditions of cycling but is above all committed to the patterns and colours that define state of the art fashion today. The uncompromising attention to detail and hand-made, sustainable quality is paired with an inspired take on today's look and feel. Pas Normal Studios produces high-end clothing with textiles and methods at the same level as demanded by professional riders - but at the same time, all styles are created for long-term usage and durability. Based in Scandinavia, but with a specific international element, Pas Normal Studios can now be found globally at retailers and online.
www.pasnormalstudios.com
Melanie Larsen
Communication & Partnerships
mel@pasnormalstudios.com
+4553501451
About Pas Normal Studios
Pas Normal Studios is a Copenhagen based brand of contemporary, technical cycling clothing. The concept of Pas Normal Studios is to create technically perfect apparel, combined with visionary aesthetics. Through innovative designs, brand collaborations, and sourcing of new production methods, Pas Normal Studios strives to bring out collections that define modern cycling in a different context. The brand honours the great traditions of cycling but is above all committed to the patterns and colours that define state of the art fashion today. The uncompromising attention to detail and hand-made, sustainable quality is paired with an inspired take on today's look and feel. Pas Normal Studios produces high-end clothing with textiles and methods at the same level as demanded by professional riders - but at the same time, all styles are created for long-term usage and durability. Based in Scandinavia, but with a specific international element, Pas Normal Studios can now be found globally at retailers and online.
www.pasnormalstudios.com