Press Release - Embargo Thursday, 30 April 2026, 9AM CET

Gravel riding has changed. What began as a culture of overnight adventures and unhurried exploration has quietly, steadily become something faster, more technical, more demanding, and more competitive. Pas Normal Studios has been watching. The SS26 Escapism collection is the answer.

Developed with PAS Racing who also feature in the campaign, the new Escapism collection is a ground-up reinvention - every piece a new product development, every decision made with performance at the centre. This is not a refresh. It's a relaunch of the Escapism name for the discipline it was always moving towards: hybrid-surface riding, where terrain changes beneath you and the only constant is the need to keep moving.

The collection opens with a colour palette drawn directly from the landscape - light olive, stone brown, black, dark red. Colours that belong outside, that don't announce themselves. Paired with structured fabrics carrying a dry, matte hand feel, the garments move efficiently across varied terrain without fuss or friction.

Lightweight and abrasion-resistant, the fabrics were chosen for days that ask a lot: breathability when the pace climbs, durability when the surface gets rough, and a considered performance profile that holds up however long the day runs.

Every pocket in the SS26 Escapism collection exists because someone needed it on a hard day off-road. Cargo pockets, arm pockets, and an externally attached trash pocket handle the practical load without compromising fit or movement. Hydration-ready options mean you can push further without compromise, whether that's a fast gravel race or an all-day exploration that turns into something more.

SS26 Escapism launches with a full range of men's and women's styles:
- Escapism Jersey - Men's & Women's
- Escapism Long Sleeve Jersey - Men's & Women's
- Escapism Bibs - Men's & Women's
- Speedsuit - Men's

Hero pieces include the Men's Escapism Bibs in Light Olive, Women's Escapism Bibs in Black, Men's Escapism Long Sleeve Jersey in Stone Brown, and Women's Escapism Long Sleeve Jersey in Black.
Also available in very limited quantities: the Men's Escapism Speedsuit in Dark Red - for those who want to move without anything in the way.

The collection will be available to purchase from Thursday, 30 April at pasnormalstudios.com and at selected retailers.  

Media materials  
Please click here to view and download the pack shots.  

For press queries, samples or interviews, please contact:  
Melanie Larsen  
PR & Communications  
mel@pasnormalstudios.com 
​+4553501451

About Pas Normal Studios  
Pas Normal Studios is a Copenhagen-based brand of contemporary, technical cycling clothing. The concept of Pas Normal Studios is to create technically perfect apparel, combined with visionary aesthetics. Through innovative designs, brand collaborations, and sourcing of new production methods, Pas Normal Studios strives to bring out collections that define modern cycling in a different context. The brand honours the great traditions of cycling but is above all committed to the patterns and colours that define state-of-the-art fashion today. The uncompromising attention to detail and hand-made, sustainable quality is paired with an inspired take on today's look and feel. Pas Normal Studios produces high-end clothing with textiles and methods at the same level as demanded by professional riders, but at the same time, all styles are created for long-term usage and durability. Based in Scandinavia, but with a specific international element, Pas Normal Studios can now be found globally at retailers and online.
www.pasnormalstudios.com