SS26 Pas Normal Studios x Salomon - A New Terrain for Movement
The design language is distinctly Pas Normal Studios: minimal yet deliberate. A cohesive palette and subdued graphic application ensure the product feels as considered visually as it is technically - an extension of the brand’s philosophy that performance and aesthetics should never exist in isolation.
SS26 T.K.O. is conceived from the idea of unifying our seasonal graphic narratives into a single expression. Rooted in a natural inclination toward movement, the collection evolves as a hybrid concept. In this spirit, we’ve partnered with Salomon to develop a gravel running shoe and a camel running vest, both reflecting the same value set as our mainline products. The colour palette visualises the elements of a dusty, sandy hybrid surface, contrasted by the yellow of the sun and the blue of the sky. As a counterpoint to the tactile, DIY-inspired aesthetic, the collection is branded with a silver-grey reflective heat transfer, supporting a more subtle, yet still highly functional expression.
Karl-Oskar Olsen, creative director & co-founder of Pas Normal Studios
Together, the pieces form a unified system, bridging cycling and running through a shared technical lens. A category, shaped not by rules, but by how movement feels when the boundaries fall away.
Launching on 27 May 2026, in Pas Normal Studios stores, at selected retailers and online at www.pasnormalstudios.com.
Please click here to view and download the packshots and campaign assets.
Pas Normal Studios is a Copenhagen-based brand of contemporary, technical cycling clothing. The concept of Pas Normal Studios is to create technically perfect apparel, combined with visionary aesthetics. Through innovative designs, brand collaborations, and sourcing of new production methods, Pas Normal Studios strives to bring out collections that define modern cycling in a different context. The brand honours the great traditions of cycling but is above all committed to the patterns and colours that define state-of-the-art-fashion today. The uncompromising attention to detail and hand-made, sustainable quality is paired with an inspired take on today's look and feel. Pas Normal Studios produces high-end clothing with textiles and methods at the same level as demanded by professional riders, but at the same time, all styles are created for long-term usage and durability. Based in Scandinavia, but with a specific international element, Pas Normal Studios can now be found globally at retailers and online.
www.pasnormalstudios.com
Salomon is the modern mountain sports lifestyle brand creating innovative, premium and authentic footwear, apparel and winter sports equipment in the French Alps. We’re more than innovators, we’re futurists. We don’t predict trends, we shape the future. At the Annecy Design Center, designers, engineers and athletes intersect to explore the white space of tomorrow and create the future of sports and culture.
www.salomon.com

