PAS NORMAL STUDIOS x PORTER-YOSHIDA & CO. COLLABORATION
Through craftsmanship and visionary aesthetics across all roads on and off the bike
Pas Normal Studios and Japanese luggage label Porter-Yoshida & Co. unveil their fifth limited-edition collaborative effort, built on the recognisable aesthetic and dedication to functionality that characterises both brands. Leaning into the pulsating rhythm of the city, the line features a curated selection of premium luggage, accessories and apparel that blend traditional craftsmanship with innovative designs tailored to the needs of cyclists.
Working with Porter-Yoshida & Co. is always a kind reminder of the importance of craftsmanship and the value of paying attention to every detail. Creating bags and items that become an integrated part of both rides and daily life is a privilege that I don’t take for granted. For this season we went with a colourway that suits the hand feel and look of the Japanese Nylon fabric particularly well.
Karl-Oskar Olsen, creative director and co-founder of Pas Normal Studios
The Pas Normal Studios x Porter-Yoshida & Co. collection will be available online and in stores worldwide. To celebrate the new collection, Pas Normal Studios and Porter-Yoshida & Co. will host a launch event at the PORTER Omotesando Store in Tokyo on Wednesday, 28 August 2024.
From carrying riding essentials on adventures across the globe to the day-to-day commute, the Pas Normal Studios x Porter-Yoshida & Co. collection includes:
Musette: Inspired by a cycling musette, the Pas Normal Studios x Porter-Yoshida & Co. Musette is constructed with a durable Japanese nylon exterior and naturally repels water and dirt.
Saddle Bag: The Saddle Bag is extremely durable and robust without being bulky. The dual internal pockets keep your tools in place with a Velcro® fastener, an updated buckle with a fastener, and an adjustable strap.
Handlebar Bag: The updated Handlebar Bag is developed with a structured rectangular shape for easy one-hand access while riding, the water-repellent nylon fabric keeps your possessions protected from the elements.
Frame Bag: Custom designed with cycling adventures and exploration rides in mind, the updated Porter Frame Bag attaches effortlessly to your frame with the updated adjustable rubber straps.
Coin Case: With its sleek and lightweight design, this everyday piece packs comfortably in your back pocket when not in use, making it the perfect choice for when you are on the move, both on and off the bike.
2-Way Briefcase: Dressed in a custom Pas Normal Studios colourway, the classic best-selling 2-Way Tanker Briefcase delivers a versatile travel pack in a contemporary utility style.
Off-Race T-shirt: A ribbed trim to the collar adds a further layer of comfort and style. The medium-weighted fabric makes the shirt well-suited for layering all through the season. The t-shirt features a large printed graphic on the back.
Off-Race Shell Jacket: Built for protection from the elements, its lightweight properties, easy packability, and optimised fit are all secondary features that make it an ideal companion for everyday city life or touring adventures.
Off-Race Bandana: Trimmed with a recognisable paisley pattern and Porter-Yoshida & Co. and Pas Normal Studios branding, this is a standout piece for the wardrobe.
Saddle Bag: The Saddle Bag is extremely durable and robust without being bulky. The dual internal pockets keep your tools in place with a Velcro® fastener, an updated buckle with a fastener, and an adjustable strap.
Handlebar Bag: The updated Handlebar Bag is developed with a structured rectangular shape for easy one-hand access while riding, the water-repellent nylon fabric keeps your possessions protected from the elements.
Frame Bag: Custom designed with cycling adventures and exploration rides in mind, the updated Porter Frame Bag attaches effortlessly to your frame with the updated adjustable rubber straps.
Coin Case: With its sleek and lightweight design, this everyday piece packs comfortably in your back pocket when not in use, making it the perfect choice for when you are on the move, both on and off the bike.
2-Way Briefcase: Dressed in a custom Pas Normal Studios colourway, the classic best-selling 2-Way Tanker Briefcase delivers a versatile travel pack in a contemporary utility style.
Off-Race T-shirt: A ribbed trim to the collar adds a further layer of comfort and style. The medium-weighted fabric makes the shirt well-suited for layering all through the season. The t-shirt features a large printed graphic on the back.
Off-Race Shell Jacket: Built for protection from the elements, its lightweight properties, easy packability, and optimised fit are all secondary features that make it an ideal companion for everyday city life or touring adventures.
Off-Race Bandana: Trimmed with a recognisable paisley pattern and Porter-Yoshida & Co. and Pas Normal Studios branding, this is a standout piece for the wardrobe.
For press queries or additional information, please contact:
Melanie Larsen (she/her)
Communication & Partnerships Coordinator
mel@pasnormalstudios.com
+4553501451
Melanie Larsen (she/her)
Communication & Partnerships Coordinator
mel@pasnormalstudios.com
+4553501451
About Pas Normal Studios
Pas Normal Studios is a Copenhagen based brand of contemporary, technical cycling clothing. The concept of Pas Normal Studios is to create technically perfect apparel, combined with visionary aesthetics. Through innovative designs, brand collaborations, and sourcing of new production methods, Pas Normal Studios strives to bring out collections that define modern cycling in a different context.
The brand honours the great traditions of cycling, but is above all committed to the patterns and colours that define state of the art fashion today.
The uncompromising attention to detail and hand-made, sustainable quality is paired with an inspired take on today's look and feel. Pas Normal Studios produces high-end clothing with textiles and methods at the same level as demanded by professional riders - but at the same time, all styles are created for long-term usage and durability. Based in Scandinavia, but with a specific international element, Pas Normal Studios can now be found globally at retailers and online.
www.pasnormalstudios.com
Pas Normal Studios is a Copenhagen based brand of contemporary, technical cycling clothing. The concept of Pas Normal Studios is to create technically perfect apparel, combined with visionary aesthetics. Through innovative designs, brand collaborations, and sourcing of new production methods, Pas Normal Studios strives to bring out collections that define modern cycling in a different context.
The brand honours the great traditions of cycling, but is above all committed to the patterns and colours that define state of the art fashion today.
The uncompromising attention to detail and hand-made, sustainable quality is paired with an inspired take on today's look and feel. Pas Normal Studios produces high-end clothing with textiles and methods at the same level as demanded by professional riders - but at the same time, all styles are created for long-term usage and durability. Based in Scandinavia, but with a specific international element, Pas Normal Studios can now be found globally at retailers and online.
www.pasnormalstudios.com
About PORTER
PORTER was launched in 1962 as Yoshida & Co.’s original brand. The brand became synonymous with high-quality, ‘Made in Japan’ bags that wear well over time. The name PORTER was inspired by hotel porters who recognize quality bags, having spent their livelihoods handling them.
www.yoshidakaban.com
PORTER was launched in 1962 as Yoshida & Co.’s original brand. The brand became synonymous with high-quality, ‘Made in Japan’ bags that wear well over time. The name PORTER was inspired by hotel porters who recognize quality bags, having spent their livelihoods handling them.
www.yoshidakaban.com
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