Blending passion and innovation to optimise performance, in an ode to the future of movement
Danish cycling apparel brand Pas Normal Studios and Salomon extend their collaborative effort by merging routines on and off the bike. Built on minimalist and advanced functionality and created for trails, adventures and beyond, the line encourages the exploration of paths on and off the bike.
“For this fourth collaboration, we got the chance to work on an entirely new shoe model that is developed specifically for gravel running as well as a new 12-litre hydration vest - all in colours that form part of Pas Normal Studios’ DNA. It’s been inspiring for us to work with Salomon on products that integrate both brands’ passion for movement and innovation. We have created pieces that not only optimise performance but allow them to explore themselves, the city and path around them.
Karl-Oskar Olsen, creative director and co-founder of Pas Normal Studios.
Photography and creative direction by Pas Normal Studios
Purposefully designed, the Pas Normal Studios x Salomon drop includes:
DRX Defy GRVL: Designed to comfortably bridge the gap between asphalt and gravel, the DRX DEFY GRVL is a lightweight guided trainer that empowers its wearer to keep going, even off the pavement. The shoe is built on the extremely responsive energyFOAM for premium cushioning and rebound.
DRX Defy GRVL product features:
Reactive Cushion
The trainer is built on the exceptionally light and extremely responsive energyFOAM for premium cushioning and rebound that propels you forward with each stride.
Gravel Grip
Featuring a gravel tire-inspired outsole with tread designed for grip, so you can confidently switch from asphalt to gravel.
Gently Guided Ride
A targeted activeCHASSiS channels your body’s natural movement to bring light guidance at the rear and a balanced, natural stride.
PNS x Salomon Active Skin 12: This hydration vest provides a stepping stone to the next level of ultra distances. The Active Skin 12 combines soft, breathable fabrics, an ultra-secure fit and chest pockets for your flasks – plus two straws. It is presented in a unique colourway with signature Pas Normal Studios and Salomon logos and finished off with a Road To Nowhere logo on the back.
Active Skin 12 product features:
Easy Hydration
There are two chest pockets, two 500ml soft flasks, and two straws to help keep the wearer hydrated. The pockets are also compatible with a 1.5-liter bladder.
Precision Fit
A SensiFit™ design with soft fabrics, freedom of movement, inner mesh for maxi comfort, easy adjustments and compression straps to fix the weight on your back.
Optimised Storage
Everything you need for ultra-trail adventures in easy reach with plenty of room and secure pockets. Compatible with the Custom Quiver from Salomon to carry your poles.
DRX Defy GRVL: Designed to comfortably bridge the gap between asphalt and gravel, the DRX DEFY GRVL is a lightweight guided trainer that empowers its wearer to keep going, even off the pavement. The shoe is built on the extremely responsive energyFOAM for premium cushioning and rebound.
DRX Defy GRVL product features:
Reactive Cushion
The trainer is built on the exceptionally light and extremely responsive energyFOAM for premium cushioning and rebound that propels you forward with each stride.
Gravel Grip
Featuring a gravel tire-inspired outsole with tread designed for grip, so you can confidently switch from asphalt to gravel.
Gently Guided Ride
A targeted activeCHASSiS channels your body’s natural movement to bring light guidance at the rear and a balanced, natural stride.
PNS x Salomon Active Skin 12: This hydration vest provides a stepping stone to the next level of ultra distances. The Active Skin 12 combines soft, breathable fabrics, an ultra-secure fit and chest pockets for your flasks – plus two straws. It is presented in a unique colourway with signature Pas Normal Studios and Salomon logos and finished off with a Road To Nowhere logo on the back.
Active Skin 12 product features:
Easy Hydration
There are two chest pockets, two 500ml soft flasks, and two straws to help keep the wearer hydrated. The pockets are also compatible with a 1.5-liter bladder.
Precision Fit
A SensiFit™ design with soft fabrics, freedom of movement, inner mesh for maxi comfort, easy adjustments and compression straps to fix the weight on your back.
Optimised Storage
Everything you need for ultra-trail adventures in easy reach with plenty of room and secure pockets. Compatible with the Custom Quiver from Salomon to carry your poles.
The drop of the collab collection coincides with the launch of Pas Normal Studios’ A/W 24 Balance line, which is made for all off-bike training. The Balance collection is a foundation of movement and features functional pieces for the trail, the track and the studio. It includes technical and lightweight fabrics with reflective elements and effective storage solutions.
The Pas Normal Studios x Salomon limited edition collection will be available online and in stores worldwide. Alongside the collab collection, the duo will host an activation dubbed Gravel RRRelay, a team-based competition featuring a bike ride and a run, at selected flagship locations worldwide.
The Pas Normal Studios x Salomon limited edition collection will be available online and in stores worldwide. Alongside the collab collection, the duo will host an activation dubbed Gravel RRRelay, a team-based competition featuring a bike ride and a run, at selected flagship locations worldwide.
Photography and creative direction by Pas Normal Studios
For press queries or additional information, please contact:
Melanie Larsen (she/her)
Communication & Partnerships Coordinator
mel@pasnormalstudios.com
+45 5350 1451
Melanie Larsen (she/her)
Communication & Partnerships Coordinator
mel@pasnormalstudios.com
+45 5350 1451
Please click here to download the assets.
About Pas Normal Studios
Pas Normal Studios is a Copenhagen based brand of contemporary, technical cycling clothing. The concept of Pas Normal Studios is to create technically perfect apparel, combined with visionary aesthetics. Through innovative designs, brand collaborations, and sourcing of new production methods, Pas Normal Studios strives to bring out collections that define modern cycling in a different context.
The brand honours the great traditions of cycling but is above all committed to the patterns and colours that define state of the art fashion today. The uncompromising attention to detail and hand-made, sustainable quality are paired with an inspired take on today's look and feel. Pas Normal Studios produces high-end clothing with textiles and methods at the same level as demanded by professional riders - but at the same time, all styles are created for long-term usage and durability. Based in Scandinavia, but with a specific international element, Pas Normal Studios can now be found globally at retailers and online.
www.pasnormalstudios.com
About Salomon
Salomon is the modern mountain sports lifestyle brand creating innovative, premium and authentic footwear, apparel and winter sports equipment in the French Alps. At the Annecy Design Center, designers, engineers and athletes intersect to shape the future of sports and culture. At Salomon, we exist to unleash the best in people through mountain sports.
www.salomon.com
Pas Normal Studios is a Copenhagen based brand of contemporary, technical cycling clothing. The concept of Pas Normal Studios is to create technically perfect apparel, combined with visionary aesthetics. Through innovative designs, brand collaborations, and sourcing of new production methods, Pas Normal Studios strives to bring out collections that define modern cycling in a different context.
The brand honours the great traditions of cycling but is above all committed to the patterns and colours that define state of the art fashion today. The uncompromising attention to detail and hand-made, sustainable quality are paired with an inspired take on today's look and feel. Pas Normal Studios produces high-end clothing with textiles and methods at the same level as demanded by professional riders - but at the same time, all styles are created for long-term usage and durability. Based in Scandinavia, but with a specific international element, Pas Normal Studios can now be found globally at retailers and online.
www.pasnormalstudios.com
About Salomon
Salomon is the modern mountain sports lifestyle brand creating innovative, premium and authentic footwear, apparel and winter sports equipment in the French Alps. At the Annecy Design Center, designers, engineers and athletes intersect to shape the future of sports and culture. At Salomon, we exist to unleash the best in people through mountain sports.
www.salomon.com