Pas Normal Studios Launches AW24 T.K.O. Collection: A Mezzanine for Emotions and Inspiration
Danish premium cycling apparel label Pas Normal Studios unveils its AW24 T.K.O. collection, a blend of cycling performance wear and avant-garde aesthetics. This season, the T.K.O. line explores new ways to express a state of mind, drawing inspiration from personal growth, creativity and a punk-inspired, anarchist approach to design. Acting as a dialogue on a black canvas, the collection is where purpose-driven functionality connects with contemporary aesthetics.
The line is anchored by black kits and off-race apparel, serving as a contrast to its bold, randomly placed graphic patches and statements. These elements - reminiscent of sticker art, feature words and phrases meant to inspire and provoke thought. 'Human behavior' and 'way of life' are central themes, reflecting the deep connection between cycling and nature.
The line is anchored by black kits and off-race apparel, serving as a contrast to its bold, randomly placed graphic patches and statements. These elements - reminiscent of sticker art, feature words and phrases meant to inspire and provoke thought. 'Human behavior' and 'way of life' are central themes, reflecting the deep connection between cycling and nature.
The collection this season merges cycling with personal identity. It's a mezzanine - a space in-between where the aesthetics of fashion meet the purpose-driven functionality of cycling gear. The black serves as a canvas to let the graphics speak for themselves, creating a visual and emotional dialogue. These graphics reflect a state of mind and are words that I hope can inspire others, as they inspire me to become a better person and to maintain creativity.
Karl-Oskar Olsen, creative director and co-founder of Pas Normal Studios.
With its anarchist design ethos and unorthodox approach to visual storytelling, this season’s limited-edition collection not only bridges a gap between fashion and cycling but also challenges the conventional perceptions of performance wear, offering pieces that reflect individuality and creativity, both on and off the bike. The line includes both winter and summer styles as well as off-race apparel and accessories
The AW24 T.K.O. collection is available globally starting Friday, 29 November. For more information, visit pasnormalstudios.com or follow us on social media @pasnormalstudios.
Please click here to download the assets.
Please click here to download the assets.
About Pas Normal Studios
Pas Normal Studios is a Copenhagen based brand of contemporary, technical cycling clothing. The concept of Pas Normal Studios is to create technically perfect apparel, combined with visionary aesthetics. Through innovative designs, brand collaborations, and sourcing of new production methods, Pas Normal Studios strives to bring out collections that define modern cycling in a different context.The brand honours the great traditions of cycling, but is above all committed to the patterns and colours that define state of the art fashion today. The uncompromising attention to detail and hand-made, sustainable quality is paired with an inspired take on today's look and feel. Pas Normal Studios produces high-end clothing with textiles and methods at the same level as demanded by professional riders - but at the same time, all styles are created for long-term usage and durability. Based in Scandinavia, but with a specific international element, Pas Normal Studios can now be found globally at retailers and online.
www.pasnormalstudios.com
Pas Normal Studios is a Copenhagen based brand of contemporary, technical cycling clothing. The concept of Pas Normal Studios is to create technically perfect apparel, combined with visionary aesthetics. Through innovative designs, brand collaborations, and sourcing of new production methods, Pas Normal Studios strives to bring out collections that define modern cycling in a different context.The brand honours the great traditions of cycling, but is above all committed to the patterns and colours that define state of the art fashion today. The uncompromising attention to detail and hand-made, sustainable quality is paired with an inspired take on today's look and feel. Pas Normal Studios produces high-end clothing with textiles and methods at the same level as demanded by professional riders - but at the same time, all styles are created for long-term usage and durability. Based in Scandinavia, but with a specific international element, Pas Normal Studios can now be found globally at retailers and online.
www.pasnormalstudios.com