Pas Normal Studios Makes Its Debut at Pitti Uomo in January 2025
For the first time, Danish premium cycling apparel label Pas Normal Studios will be exhibiting at Pitti Uomo, the world-renowned fashion and lifestyle trade show in Florence, Italy, from 14-17 January 2025. Known for its innovative and aesthetic approach to cycling apparel, Pas Normal Studios is set to present its AW25 Off-Race collection to the lifestyle segment, marking an exciting new chapter in the brand's evolution.
The entry into Pitti Uomo signifies a step into the fashion and lifestyle segment for Pas Normal Studios, building on its commitment to seamlessly merge cycling performance with a contemporary aesthetic. Speaking about the move, creative director and co-founder of Pas Normal Studios, Karl-Oskar Olsen said:
At Pas Normal Studios, we've always sought to transcend the boundaries of performance cycling. Entering the fashion and lifestyle segment at Pitti Uomo allows us to explore the synergy between our technical expertise and our creative vision, offering a fresh perspective on what cycling and off-the-bike apparel can represent.
Pas Normal Studios' presence at Pitti Uomo reaffirms its position as a design-driven brand, pushing the boundaries of functionality and style. With this debut, Pas Normal Studios continues to redefine the intersection of cycling culture and contemporary style.
About Pas Normal Studios
Pas Normal Studios is a Copenhagen based brand of contemporary, technical cycling clothing. The concept of Pas Normal Studios is to create technically perfect apparel, combined with visionary aesthetics. Through innovative designs, brand collaborations, and sourcing of new production methods, Pas Normal Studios strives to bring out collections that define modern cycling in a different context. The brand honours the great traditions of cycling, but is above all committed to the patterns and colours that define state of the art fashion today. The uncompromising attention to detail and hand-made, sustainable quality is paired with an inspired take on today's look and feel. Pas Normal Studios produces high-end clothing with textiles and methods at the same level as demanded by professional riders - but at the same time, all styles are created for long-term usage and durability. Based in Scandinavia, but with a specific international element, Pas Normal Studios can now be found globally at retailers and online.
www.pasnormalstudios.com
Pas Normal Studios is a Copenhagen based brand of contemporary, technical cycling clothing. The concept of Pas Normal Studios is to create technically perfect apparel, combined with visionary aesthetics. Through innovative designs, brand collaborations, and sourcing of new production methods, Pas Normal Studios strives to bring out collections that define modern cycling in a different context. The brand honours the great traditions of cycling, but is above all committed to the patterns and colours that define state of the art fashion today. The uncompromising attention to detail and hand-made, sustainable quality is paired with an inspired take on today's look and feel. Pas Normal Studios produces high-end clothing with textiles and methods at the same level as demanded by professional riders - but at the same time, all styles are created for long-term usage and durability. Based in Scandinavia, but with a specific international element, Pas Normal Studios can now be found globally at retailers and online.
www.pasnormalstudios.com
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