Pas Normal Studios x Diemme Movida 92: A Limited-Edition Hiking Sneaker for Off-Bike Adventures
Pas Normal Studios is excited to announce its third product drop with Italian footwear artisans Diemme, unveiling the limited-edition Movida 92 hiking sneaker for Spring/Summer 2025. Building on their ongoing partnership, the Movida 92 is a fresh reinterpretation of the classic Movida silhouette, designed specifically for all off-bike activities, including hiking and commuting.
The collaboration highlights the fusion of Pas Normal Studios’ premium cycling heritage and aesthetics, as well as Diemme’s expertise in high-quality Italian footwear. The Movida 92 boasts elevated design features, with a focus on durability, comfort, and a versatile aesthetic that seamlessly transitions from trails to city streets.
The collaboration highlights the fusion of Pas Normal Studios’ premium cycling heritage and aesthetics, as well as Diemme’s expertise in high-quality Italian footwear. The Movida 92 boasts elevated design features, with a focus on durability, comfort, and a versatile aesthetic that seamlessly transitions from trails to city streets.
Drawing inspiration from the rugged beauty and spirit of the mountains, the Movida 92 reflects both brands’ shared dedication to design and our deep connection to the culture of the great outdoors. It’s a celebration of craftsmanship, innovation and timeless aesthetics – a synergy that perfectly captures the essence of Pas Normal Studios and Diemme. Building on our ongoing collaboration, the Movida 92 offers a versatile design that transitions effortlessly from the adventures we revere in nature to the rhythm of urban life.”
Karl-Oskar Olsen, creative director and co-founder of Pas Normal Studios
Product details and features:
– Desert oasis suede calf leather upper
– Vibram friction rubber outsole
– Reflective logos on the heel cap and tongue
– Insoles with Diemme and Pas Normal Studios branding
– Rubber toe cap in plain reed green
– Custom box and wrapping paper
– Main material: suede calf leather upper, leather liner, rubber outsole
– Made in Italy
– Desert oasis suede calf leather upper
– Vibram friction rubber outsole
– Reflective logos on the heel cap and tongue
– Insoles with Diemme and Pas Normal Studios branding
– Rubber toe cap in plain reed green
– Custom box and wrapping paper
– Main material: suede calf leather upper, leather liner, rubber outsole
– Made in Italy
The footwear drop coincides with the launch of Pas Normal Studios’ SS25 Off-Race collection; the brand’s lifestyle segment crafted for all non-cycling moments. Designed with the same commitment to technical innovation and design excellence as its performance cycling gear, the Off-Race line offers apparel and accessories for the modern adventurer. The Movida 92 sneaker will be available in limited quantities in select Pas Normal Studios stores and online starting 29 January 2025.
For more information and the Pas Normal Studios x Diemme Movida 92 or to explore the full SS25 Off-Race collection, please visit: www.pasnormalstudios.com.
For press queries or additional information, please contact:
Melanie Larsen (she/her)
Communications & Partnerships Coordinator
mel@pasnormalstudios.com
+45 5350 1451
Assets for the story can be found here.
About Pas Normal Studios
Pas Normal Studios is a Copenhagen based brand of contemporary, technical cycling clothing. The concept of Pas Normal Studios is to create technically perfect apparel, combined with visionary aesthetics. Through innovative designs, brand collaborations, and sourcing of new production methods, Pas Normal Studios strives to bring out collections that define modern cycling in a different context. The brand honours the great traditions of cycling, but is above all committed to the patterns and colours that define state of the art fashion today. The uncompromising attention to detail and hand-made, sustainable quality is paired with an inspired take on today's look and feel. Pas Normal Studios produces high-end clothing with textiles and methods at the same level as demanded by professional riders - but at the same time, all styles are created for long-term usage and durability. Based in Scandinavia, but with a specific international element, Pas Normal Studios can now be found globally at retailers and online.
www.pasnormalstudios.com
About Diemme
Established in 1992 by brothers Dennis and Maico Signor, Diemme is a footwear brand inspired by the heritage of hiking boots that have been made for centuries in our home region in Italy's spectacular Dolomite mountains. Diemme designs evolve those traditions, using the finest materials and techniques to make hiking boots and sneakers that go the distance in mountain terrains or pounding city sidewalks. We make all Diemme products under one roof at our family factory in Onè di Fonte, Veneto, a small town in north-eastern Italy. For centuries, this region has been regarded as the spiritual home of handmade outdoor footwear. Every Diemme pair is hand-crafted by expert workers producing limited production runs of high-quality artisan products. Diemme is sold by some of the world's most esteemed retailers.
www.diemme.com
For more information and the Pas Normal Studios x Diemme Movida 92 or to explore the full SS25 Off-Race collection, please visit: www.pasnormalstudios.com.
For press queries or additional information, please contact:
Melanie Larsen (she/her)
Communications & Partnerships Coordinator
mel@pasnormalstudios.com
+45 5350 1451
Assets for the story can be found here.
About Pas Normal Studios
Pas Normal Studios is a Copenhagen based brand of contemporary, technical cycling clothing. The concept of Pas Normal Studios is to create technically perfect apparel, combined with visionary aesthetics. Through innovative designs, brand collaborations, and sourcing of new production methods, Pas Normal Studios strives to bring out collections that define modern cycling in a different context. The brand honours the great traditions of cycling, but is above all committed to the patterns and colours that define state of the art fashion today. The uncompromising attention to detail and hand-made, sustainable quality is paired with an inspired take on today's look and feel. Pas Normal Studios produces high-end clothing with textiles and methods at the same level as demanded by professional riders - but at the same time, all styles are created for long-term usage and durability. Based in Scandinavia, but with a specific international element, Pas Normal Studios can now be found globally at retailers and online.
www.pasnormalstudios.com
About Diemme
Established in 1992 by brothers Dennis and Maico Signor, Diemme is a footwear brand inspired by the heritage of hiking boots that have been made for centuries in our home region in Italy's spectacular Dolomite mountains. Diemme designs evolve those traditions, using the finest materials and techniques to make hiking boots and sneakers that go the distance in mountain terrains or pounding city sidewalks. We make all Diemme products under one roof at our family factory in Onè di Fonte, Veneto, a small town in north-eastern Italy. For centuries, this region has been regarded as the spiritual home of handmade outdoor footwear. Every Diemme pair is hand-crafted by expert workers producing limited production runs of high-quality artisan products. Diemme is sold by some of the world's most esteemed retailers.
www.diemme.com