Press Release - For Immediate Release

Pas Normal Studios, the inventive Danish premium cycling apparel brand, celebrated for its innovative design and performance-driven approach, is excited to announce its sponsorship of the Life Time Grand Prix, North America's most prestigious off-road cycling series. This collaboration emphasizes Pas Normal Studios' ongoing investment and commitment in the US market by supporting elite endurance athletes and driving growth within the gravel and mountain biking communities.

As part of this sponsorship, Pas Normal Studios will unveil a unique and official Life Time Grand Prix podium jersey at the Life Time Sea Otter Classic presented by Continental on April 10, 2025 in Monterey, California.

The Life Time Grand Prix is an elite off-road cycling series that brings together the world’s top endurance athletes to compete in six challenging races across the United States. By aligning with this unique series, Pas Normal Studios strengthens its dedication to fostering a community-driven cycling culture.

“Celebrating our 10-year anniversary by partnering with the most respected gravel series in the US is a major moment for us,” says Peter Lange, CEO & Founder of Pas Normal Studios. “Over the past decade, we’ve gradually invested more in the US market, trying to find our place and build something lasting. Last year, we launched PAS Racing, a modern gravel team with riders who represent our community and reflect our engagement in key markets. This new partnership allows us to connect those efforts in a meaningful way and continue growing our presence in the US through authenticity and shared values.”

The 2025 Life Time Grand Prix season will kick off on April 10, 2025, with Pas Normal Studios playing a vital role in shaping the season ahead. Stay tuned for exclusive releases, event updates, and ways to engage with the series.

For press queries or additional information, please contact:
 
Ida Holmen
Chief Marketing Officer

Email: ih@pasnormalstudios.com 
Phone: +45 31179254