Pas Normal Studios to Showcase SS26 Collection in Paris Showroom
Danish premium cycling apparel label Pas Normal Studios is proud to announce its first official showroom presentation in Paris, taking place from Tuesday, 24 June to Sunday, 29 June 2025. This marks the brand's debut showcase in the French capital, hosted at 93 Rue de Turenne, 75003 Paris, France. During the week, Pas Normal Studios will present its SS26 collections, including new developments in its Off-Race line - a lifestyle offering designed for life on and off the bike, as well as for the regular commute.
Location
93 Rue de Turenne, 75003 Paris, France
Dates
Tuesday, 24 June - Sunday, 29 June 2025
This milestone reflects the brand's continued commitment to merging technical design and modern lifestyle, all now brought to life during Paris Fashion Week. This debut also invites the press, buyers, and partners to connect with Pas Normal Studios in a new setting, as the brand continues to blur the lines between technical innovation and cultural storytelling.
For showroom appointments, interviews or further information, please contact:
Ida Holmen for marketing and media queries at: ih@pasnormalstudios.com
Ashleigh Jones for sales appointments at: aj@pasnormalstudios.com
Assets for the story can be downloaded here.
About Pas Normal Studios
Pas Normal Studios is a Copenhagen-based brand of contemporary, technical cycling clothing. The concept of Pas Normal Studios is to create technically perfect apparel, combined with visionary aesthetics. Through innovative designs, brand collaborations, and sourcing of new production methods, Pas Normal Studios strives to bring out collections that define modern cycling in a different context. The brand honours the great traditions of cycling, but is above all committed to the patterns and colours that define state of the art fashion today. The uncompromising attention to detail and hand-made, sustainable quality is paired with an inspired take on today's look and feel. Pas Normal Studios produces high-end clothing with textiles and methods at the same level as demanded by professional riders - but at the same time, all styles are created for long-term usage and durability. Based in Scandinavia, but with a specific international element, Pas Normal Studios can now be found globally at retailers and online.
www.pasnormalstudios.com
For general press queries, please contact:
Melanie Larsen (she/her)
Communication & Partnerships Coordinator
mel@pasnormalstudios.com
+45 5350 1451
93 Rue de Turenne, 75003 Paris, France
Dates
Tuesday, 24 June - Sunday, 29 June 2025
This milestone reflects the brand's continued commitment to merging technical design and modern lifestyle, all now brought to life during Paris Fashion Week. This debut also invites the press, buyers, and partners to connect with Pas Normal Studios in a new setting, as the brand continues to blur the lines between technical innovation and cultural storytelling.
For showroom appointments, interviews or further information, please contact:
Ida Holmen for marketing and media queries at: ih@pasnormalstudios.com
Ashleigh Jones for sales appointments at: aj@pasnormalstudios.com
Assets for the story can be downloaded here.
About Pas Normal Studios
Pas Normal Studios is a Copenhagen-based brand of contemporary, technical cycling clothing. The concept of Pas Normal Studios is to create technically perfect apparel, combined with visionary aesthetics. Through innovative designs, brand collaborations, and sourcing of new production methods, Pas Normal Studios strives to bring out collections that define modern cycling in a different context. The brand honours the great traditions of cycling, but is above all committed to the patterns and colours that define state of the art fashion today. The uncompromising attention to detail and hand-made, sustainable quality is paired with an inspired take on today's look and feel. Pas Normal Studios produces high-end clothing with textiles and methods at the same level as demanded by professional riders - but at the same time, all styles are created for long-term usage and durability. Based in Scandinavia, but with a specific international element, Pas Normal Studios can now be found globally at retailers and online.
www.pasnormalstudios.com
For general press queries, please contact:
Melanie Larsen (she/her)
Communication & Partnerships Coordinator
mel@pasnormalstudios.com
+45 5350 1451