Pas Normal Studios x JJJJound: Bridging Heritage and Contemporary Cycling Culture
Copenhagen-based premium cycling apparel brand Pas Normal Studios is proud to announce its first product drop with Canadian brand JJJJound. Rooted deeply in tradition yet reimagined for today’s cycling culture, the collaboration is a thoughtful exploration of the intersection between cycling heritage and modern aesthetics.
What Justin and the team at JJJJound have built is truly impressive, and we’ve always respected how they navigate collabs with such precision and restraint. Their minimalist approach speaks volumes. The emphasis on the Monet painting and the strong heritage feel just clicked with us. It challenged me, and that’s when I got really excited, seeing the depth in it and the intention behind every detail.
Karl-Oskar Olsen, creative director & co-founder of Pas Normal Studios.
At the heart of this partnership is a striking co-branded jersey featuring a sublimation print of Claude Monet’s iconic Impressionist landscape. The lush atmospheric artwork reflects the rural origins of cycling’s visual language, evoking a romantic narrative that contrasts with the concrete, glass, and asphalt environments where cyclists often ride.
The collection’s branding balances expressive visuals with minimalist restraint, delivering a cohesive line that includes the featured jersey for men and women, men’s and women’s black bibs, a white mesh base layer, socks, and a matching bidon. Each piece embodies the expressive tradition of cycling, thoughtfully reinterpreted for the modern rider.
The Pas Normal Studios x JJJJound collection launches globally on Thursday, 19 June at 8 AM EST / 2 PM CET, and will be available at pasnormalstudios.com and jjjjound.com.
The Pas Normal Studios x JJJJound collection launches globally on Thursday, 19 June at 8 AM EST / 2 PM CET, and will be available at pasnormalstudios.com and jjjjound.com.
PRODUCT DETAILS
JJJJound Mechanism Bibs – Black
Made for racing and fast-paced training days, the JJJJound Mechanism Bibs are also a staple for long summer rides. Constructed from compressive, high-elasticity textiles, the Mechanism Bibs are designed to match your optimal riding position without restricting mobility.
- Aerodynamic race fit
- Mesh-structured straps
- JJJJound and Pas Normal Studios branding
- Durable zigzag chamois stitching
- Four-layer ultralight foam chamois
- Fully dyed fabrics and elastic grippers
- Grippers featuring JJJJOUND logo
- Highly breathable Material: 82% Polyester, 18% Elastane
- Made in Italy
JJJJound Mechanism Jersey
The jersey provides everything you need for racing or fast-paced training days and remains a staple for everyday summer rides. The lightweight JJJJound Mechanism Jersey features a low-cut collar to reduce chafing and improve comfort. A collar that gives a modern look and aerodynamic benefits.
- Claude Monet’s Impressionist landscape visual
- Aerodynamic race fit
- Lightweight fabric
- Highly breathable
- Modern low-cut collar to reduce chafing and improve comfort
- Fully dyed waist and sleeve elastic grippers
- Grippers featuring JJJJound logo
- Zippered side pocket with a stay down seam zipper
- The stiff zipper insert makes it easy to reach your essentials
- Single layer patch pocket inside
- Minimalistic guarded zip ends
- Full-length YKK zipper with semi auto-lock puller
- Material: 86% Polyester, 14% Elastane
- Made in Italy
JJJJound Sleeveless Baselayer – White
The technical JJJJound Sleeveless Base Layer offers maximum comfort through the warmer months of the year. The lightweight, anatomically fitted mesh garment is extremely breathable and effectively disperses moisture to regulate your surface body temperature and keep you dry.
- Lightweight mesh fabric to disperse moisture
- Pas Normal Studios branding on the back
- Central JJJJound and Pas Normal Studios chest logo
- Material: 94% Polyester, 6% Elastane
- Made in Lithuania
JJJJound Mechanism Socks – White
The JJJJound Mechanism Socks are designed for summer riding, offering optimal comfort and exceptional durability under high-performance conditions. Versatile enough to pair with any outfit, they help keep your feet feeling fresher for longer.
- Meryl® Skinlife yarn Lightweight and breathable
- Features JJJJound branding
- High wicking performance
- Excellent wash- and colourfast performance
- Fabric: 78% Multifilament Polyamide, 14% Polyamide, 6% Polypropylene, 2% Elastane
- 35-37 (XS)
- 38-40 (S)
- 41-43 (M)
- 44-47 (L)
JJJJound Bidon
A functional and visually appealing bidon featuring JJJJound and Pas Normal Studios branding. With its innovative membrane and lockable valve, this bidon is easy to use, allowing you to rehydrate effortlessly on your ride.
- Claude Monet’s Impressionist landscape bidon
- Lockable membrane valve
- JJJJound and Pas Normal Studios branding
- BPA and phthalate-free 20% post-industrial recycled plastics
- 500 mL Dishwasher safe
- Made in the Netherlands
JJJJound Mechanism Bibs – Black
Made for racing and fast-paced training days, the JJJJound Mechanism Bibs are also a staple for long summer rides. Constructed from compressive, high-elasticity textiles, the Mechanism Bibs are designed to match your optimal riding position without restricting mobility.
- Aerodynamic race fit
- Mesh-structured straps
- JJJJound and Pas Normal Studios branding
- Durable zigzag chamois stitching
- Four-layer ultralight foam chamois
- Fully dyed fabrics and elastic grippers
- Grippers featuring JJJJOUND logo
- Highly breathable Material: 82% Polyester, 18% Elastane
- Made in Italy
JJJJound Mechanism Jersey
The jersey provides everything you need for racing or fast-paced training days and remains a staple for everyday summer rides. The lightweight JJJJound Mechanism Jersey features a low-cut collar to reduce chafing and improve comfort. A collar that gives a modern look and aerodynamic benefits.
- Claude Monet’s Impressionist landscape visual
- Aerodynamic race fit
- Lightweight fabric
- Highly breathable
- Modern low-cut collar to reduce chafing and improve comfort
- Fully dyed waist and sleeve elastic grippers
- Grippers featuring JJJJound logo
- Zippered side pocket with a stay down seam zipper
- The stiff zipper insert makes it easy to reach your essentials
- Single layer patch pocket inside
- Minimalistic guarded zip ends
- Full-length YKK zipper with semi auto-lock puller
- Material: 86% Polyester, 14% Elastane
- Made in Italy
JJJJound Sleeveless Baselayer – White
The technical JJJJound Sleeveless Base Layer offers maximum comfort through the warmer months of the year. The lightweight, anatomically fitted mesh garment is extremely breathable and effectively disperses moisture to regulate your surface body temperature and keep you dry.
- Lightweight mesh fabric to disperse moisture
- Pas Normal Studios branding on the back
- Central JJJJound and Pas Normal Studios chest logo
- Material: 94% Polyester, 6% Elastane
- Made in Lithuania
JJJJound Mechanism Socks – White
The JJJJound Mechanism Socks are designed for summer riding, offering optimal comfort and exceptional durability under high-performance conditions. Versatile enough to pair with any outfit, they help keep your feet feeling fresher for longer.
- Meryl® Skinlife yarn Lightweight and breathable
- Features JJJJound branding
- High wicking performance
- Excellent wash- and colourfast performance
- Fabric: 78% Multifilament Polyamide, 14% Polyamide, 6% Polypropylene, 2% Elastane
- 35-37 (XS)
- 38-40 (S)
- 41-43 (M)
- 44-47 (L)
JJJJound Bidon
A functional and visually appealing bidon featuring JJJJound and Pas Normal Studios branding. With its innovative membrane and lockable valve, this bidon is easy to use, allowing you to rehydrate effortlessly on your ride.
- Claude Monet’s Impressionist landscape bidon
- Lockable membrane valve
- JJJJound and Pas Normal Studios branding
- BPA and phthalate-free 20% post-industrial recycled plastics
- 500 mL Dishwasher safe
- Made in the Netherlands
For press inquiries, please contact
Melanie Larsen (she/her)
Communication & Partnerships Coordinator
Phone:+4553501451
mel@pasnormalstudios.com
Please click here to download the assets.
Melanie Larsen (she/her)
Communication & Partnerships Coordinator
Phone:+4553501451
mel@pasnormalstudios.com
Please click here to download the assets.
About Pas Normal Studios
Pas Normal Studios is a Copenhagen based brand of contemporary, technical cycling clothing. The concept of Pas Normal Studios is to create technically perfect apparel, combined with visionary aesthetics. Through innovative designs, brand collaborations, and sourcing of new production methods, Pas Normal Studios strives to bring out collections that define modern cycling in a different context. The brand honours the great traditions of cycling but is above all committed to the patterns and colours that define state of the art fashion today. The uncompromising attention to detail and hand-made, sustainable quality is paired with an inspired take on today's look and feel. Pas Normal Studios produces high-end clothing with textiles and methods at the same level as demanded by professional riders - but at the same time, all styles are created for long-term usage and durability. Based in Scandinavia, but with a specific international element, Pas Normal Studios can now be found globally at retailers and online.
www.pasnormalstudios.com
About JJJJound
JJJJound launched in 2006 as the first curated digital Moodboard. Curated through color palettes, the thousands of images showcased trends in timeless design representing the evolving cultural dynamics of that era. The Image Library cemented JJJJound’s status as a worldwide mainstay and a point of reference for the timeless aesthetic. The image blog subconsciously created a collective of individuals seeking the same sensory escape and sophisticated ideals. Today, JJJJound’s mission is to create products that enable the audience to connect with nostalgic references while meeting contemporary needs. Through its carefully curated aesthetic, JJJJound aims to cater to urban mavericks who embody subtle rebellion, challenging norms not through dress but through action. Aiming to create the quintessential men’s uniform, JJJJound maintains an understated elegance that prioritizes quality over flash resulting in a powerful wardrobe. Although rooted in authentic vintage, the minimal design philosophy elevates each reference piece by use of materials, colors and intelligent fits. This balance between nostalgia and innovation guarantees that products resonate across generations. The collections are broken down into three main contexts: Black Core, Heritage Core and Seasonal Capsules. By merging simplicity with sophistication, JJJJound’s commitment to credibility is reflected through products that transition seamlessly between work, leisure, rest and everything in between. This approach achieves timelessness and relevance by blending classic influences with modern-day functionality.
https://www.jjjjound.com
Pas Normal Studios is a Copenhagen based brand of contemporary, technical cycling clothing. The concept of Pas Normal Studios is to create technically perfect apparel, combined with visionary aesthetics. Through innovative designs, brand collaborations, and sourcing of new production methods, Pas Normal Studios strives to bring out collections that define modern cycling in a different context. The brand honours the great traditions of cycling but is above all committed to the patterns and colours that define state of the art fashion today. The uncompromising attention to detail and hand-made, sustainable quality is paired with an inspired take on today's look and feel. Pas Normal Studios produces high-end clothing with textiles and methods at the same level as demanded by professional riders - but at the same time, all styles are created for long-term usage and durability. Based in Scandinavia, but with a specific international element, Pas Normal Studios can now be found globally at retailers and online.
www.pasnormalstudios.com
About JJJJound
JJJJound launched in 2006 as the first curated digital Moodboard. Curated through color palettes, the thousands of images showcased trends in timeless design representing the evolving cultural dynamics of that era. The Image Library cemented JJJJound’s status as a worldwide mainstay and a point of reference for the timeless aesthetic. The image blog subconsciously created a collective of individuals seeking the same sensory escape and sophisticated ideals. Today, JJJJound’s mission is to create products that enable the audience to connect with nostalgic references while meeting contemporary needs. Through its carefully curated aesthetic, JJJJound aims to cater to urban mavericks who embody subtle rebellion, challenging norms not through dress but through action. Aiming to create the quintessential men’s uniform, JJJJound maintains an understated elegance that prioritizes quality over flash resulting in a powerful wardrobe. Although rooted in authentic vintage, the minimal design philosophy elevates each reference piece by use of materials, colors and intelligent fits. This balance between nostalgia and innovation guarantees that products resonate across generations. The collections are broken down into three main contexts: Black Core, Heritage Core and Seasonal Capsules. By merging simplicity with sophistication, JJJJound’s commitment to credibility is reflected through products that transition seamlessly between work, leisure, rest and everything in between. This approach achieves timelessness and relevance by blending classic influences with modern-day functionality.
https://www.jjjjound.com