Pas Normal Studios and Colnago announce an exclusive collaboration at Pitti Uomo 108
It is truly a unique opportunity for Pas Normal Studios to collaborate with some of the most respected and innovative hardware manufacturers in professional cycling. Colnago, ENVE, Fizik, and Pirelli have each been at the forefront of technical progress in the sport, consistently pushing boundaries and supporting athletes to win at the highest level. Colnago carries an inspiring legacy built on values we hold at Pas Normal Studios. These include passion, performance, and an unwavering commitment to excellence. We're incredibly proud of this partnership and genuinely excited to see it come to life.
Peter Lange, CEO at Pas Normal Studios
At the core of this partnership is a mutual passion for cycling, embodied in the limited edition Colnago C68 Road. This model strikes a perfect balance between performance and comfort. Its distinctive design sets it apart from other bikes, crafted meticulously by hand in Italy using traditional carbon tube bonding techniques refined over decades. Whether racing at speed or riding more leisurely, the C68 promises an unparalleled riding experience that exceeds expectations.
The bike will be on display live at Pitti until 20 June with an official launch slated for late August.
We are proud of this collaboration, which has allowed two brands with distinct identities - yet a surprisingly aligned vision - to come together. Colnago, with its rich heritage and relentless pursuit of innovation in performance, meets Pas Normal Studios, a brand defined by contemporary aesthetics and a forward-thinking approach to design. What unites us goes beyond products or categories: it's a shared ambition to elevate the riding experience, driven by a deep and genuine shared love for the ride.
Nicola Rosin, CEO at Colnago
Sales and Distribution
The bike will only be produced in 30 exclusive pieces and will be available at Pas Normal Studios stores around the world, on pasnormalstudios.com as well as at selected key wholesalers from August, with the starting price set at 16.900 EUR.
Pictures: https://we.tl/t-R8Ee4QdkJN
Contatti media: gabriele.sirtori@colnago.com & joellegyppaz@colnago.com
Media Materials and Contacts Pas Normal Studios
For media and marketing queries, please contact: Ida Holmen, Chief Marketing Officer, ih@pasnormalstudios.com
About Colnago
Colnago Ernesto & C. S.r.l., known as Colnago, is a manufacturer of high-end racing bicycles founded in Cambiago, MI, in 1954. The company grew thanks to its ability to develop new technologies and designs on steel frames with junctions, working closely with the best professional cycling teams in the service of the greatest champions. Colnago soon emerged as one of the most creative and vibrant racing bike manufacturers, innovating and bringing within the cycling world its ideas and experimenting with new and different materials including titanium and carbon fiber, now a mainstay of modern bicycle construction. Among Colnago's many victories - 16 Grand Tours, 417 stages in the Grand Tours, 46 Monument Classics, 28 World Championships, 18 Olympic Gold Medals - Tadej Pogačar won the 2020, 2021 and 2024 editions of the Tour de France, the 2024 Giro d'Italia, and the 2024 Road World Championships riding a Colnago bike.
https://www.colnago.com/
About Pas Normal Studios
Pas Normal Studios is a Copenhagen-based brand of contemporary, technical cycling clothing. The concept of Pas Normal Studios is to create technically perfect apparel, combined with visionary aesthetics. Through innovative designs, brand collaborations, and sourcing of new production methods, Pas Normal Studios strives to bring out collections that define modern cycling in a different context. The brand honours the great traditions of cycling, but is above all committed to the patterns and colours that define state of the art fashion today. The uncompromising attention to detail and hand-made, sustainable quality is paired with an inspired take on today's look and feel. Pas Normal Studios produces high-end clothing with textiles and methods at the same level as demanded by professional riders - but at the same time, all styles are created for long-term usage and durability. Based in Scandinavia, but with a specific international element, Pas Normal Studios can now be found globally at retailers and online.
www.pasnormalstudios.com