Pas Normal Studios Off-Race AW25: Elevated Exploration & Refined Design
Premium cycling apparel label Pas Normal Studios is proud to unveil its completely reworked Off-Race collection for Autumn/Winter 2025: a refined lifestyle offering that blends performance-driven design with everyday versatility. Central to the launch is the brand’s fourth collaborative effort with Italian footwear artisan Diemme, launching globally on Wednesday, 13 August 2025 at 9 AM CET.
The Off-Race line is Pas Normal Studios’ answer to life beyond the saddle, a considered collection of styles that includes a technical cotton shell jacket, tech skirt, hoodie, and logo t-shirt, all engineered for seamless daily transitions and urban-to-outdoor exploration. As a result of its dedication to high-quality fabric, construction and production, the Off-Race segment offers functionality and adaptivity in a manner that suits life on and off the bike. Designed with the same precision and commitment to quality that define its technical cycling gear, Off-Race is where performance and lifestyle intersect.
Coinciding with the launch of the new Off-Race collection is the Pas Normal Studios x Diemme Movida 92, a limited-edition footwear piece. As a modern interpretation of Diemme’s iconic silhouette, the Movida 92 reflects the synergy between Scandinavian minimalism and alpine heritage. Offered in Dark Brown, the shoe is designed for transitional movement, from city streets to alpine trails. Crafted in Italy, the Movida 92 features a suede calf leather upper, Vibram Friction rubber outsole, and subtle design enhancements including reflective laces and logo detailing for safety and visibility.
The Off-Race line is Pas Normal Studios’ answer to life beyond the saddle, a considered collection of styles that includes a technical cotton shell jacket, tech skirt, hoodie, and logo t-shirt, all engineered for seamless daily transitions and urban-to-outdoor exploration. As a result of its dedication to high-quality fabric, construction and production, the Off-Race segment offers functionality and adaptivity in a manner that suits life on and off the bike. Designed with the same precision and commitment to quality that define its technical cycling gear, Off-Race is where performance and lifestyle intersect.
Coinciding with the launch of the new Off-Race collection is the Pas Normal Studios x Diemme Movida 92, a limited-edition footwear piece. As a modern interpretation of Diemme’s iconic silhouette, the Movida 92 reflects the synergy between Scandinavian minimalism and alpine heritage. Offered in Dark Brown, the shoe is designed for transitional movement, from city streets to alpine trails. Crafted in Italy, the Movida 92 features a suede calf leather upper, Vibram Friction rubber outsole, and subtle design enhancements including reflective laces and logo detailing for safety and visibility.
The Off-Race collection is about redefining how we move through the world when we’re not on the bike. It is crafted and designed with the same attention to detail, functionality and design that defines our performance gear. This season, we wanted to push that vision further by adding footwear that complements colder months. Our continued collaboration with Diemme brings that to life, merging alpine craftsmanship with elevated everyday utility.
Karl-Oskar Olsen, creative director & co-founder of Pas Normal Studios
Pas Normal Studios x Diemme Movida 92 product details and features:
- Made in Italy with Vibram Friction rubber outsole
- Reflective laces, silver stitching thread and logos on the heel cap and tongue
- Insole with Diemme and Pas Normal Studios branding and Diemme mountain hot print on outer side
- Rubber toecap and signature Pas Normal Studios tab label
- Comes in a customised box
- Available in sizes: EU 37-47
- Retail price: 420 EUR
- Composition: Upper: 88% Cow Leather, 7% Rubber, 5% Polyester
- Lining: 100% Cow Leather Outsole: 100% Rubber
- Made in Italy with Vibram Friction rubber outsole
- Reflective laces, silver stitching thread and logos on the heel cap and tongue
- Insole with Diemme and Pas Normal Studios branding and Diemme mountain hot print on outer side
- Rubber toecap and signature Pas Normal Studios tab label
- Comes in a customised box
- Available in sizes: EU 37-47
- Retail price: 420 EUR
- Composition: Upper: 88% Cow Leather, 7% Rubber, 5% Polyester
- Lining: 100% Cow Leather Outsole: 100% Rubber
The Pas Normal Studios AW25 Off-Race collection and its accompanying Diemme footwear will be available at Pas Normal Studios flagship locations, selected global retailers and online at pasnormalstudios.com starting Wednesday, 13 August 2025.
Download press images here.
For press queries or additional information, please contact:
Melanie Larsen (she/her)
Communications & Partnerships Coordinator
mel@pasnormalstudios.com
+45 5350 1451
About Pas Normal Studios
Pas Normal Studios is a Copenhagen-based brand of contemporary, technical cycling clothing. The concept of Pas Normal Studios is to create technically perfect apparel, combined with visionary aesthetics. Through innovative designs, brand collaborations, and sourcing of new production methods, Pas Normal Studios strives to bring out collections that define modern cycling in a different context. The brand honours the great traditions of cycling, but is above all committed to the patterns and colours that define state-of-the-art fashion today. The uncompromising attention to detail and hand-made, sustainable quality is paired with an inspired take on today's look and feel. Pas Normal Studios produces high-end clothing with textiles and methods at the same level as demanded by professional riders, but at the same time, all styles are created for long-term usage and durability. Based in Scandinavia, but with a specific international element, Pas Normal Studios can now be found globally at retailers and online.
www.pasnormalstudios.com
Melanie Larsen (she/her)
Communications & Partnerships Coordinator
mel@pasnormalstudios.com
+45 5350 1451
About Pas Normal Studios
Pas Normal Studios is a Copenhagen-based brand of contemporary, technical cycling clothing. The concept of Pas Normal Studios is to create technically perfect apparel, combined with visionary aesthetics. Through innovative designs, brand collaborations, and sourcing of new production methods, Pas Normal Studios strives to bring out collections that define modern cycling in a different context. The brand honours the great traditions of cycling, but is above all committed to the patterns and colours that define state-of-the-art fashion today. The uncompromising attention to detail and hand-made, sustainable quality is paired with an inspired take on today's look and feel. Pas Normal Studios produces high-end clothing with textiles and methods at the same level as demanded by professional riders, but at the same time, all styles are created for long-term usage and durability. Based in Scandinavia, but with a specific international element, Pas Normal Studios can now be found globally at retailers and online.
www.pasnormalstudios.com
About Diemme
Established in 1992 by brothers Dennis and Maico Signor, Diemme is a footwear brand inspired by the heritage of hiking boots that have been made for centuries in our home region in Italy's spectacular Dolomite mountains. Diemme designs evolve those traditions, using the finest materials and techniques to make hiking boots and sneakers that go the distance in mountain terrains or pounding city sidewalks. We make all Diemme products under one roof at our family factory in Onè di Fonte, Veneto, a small town in north-eastern Italy. For centuries, this region has been regarded as the spiritual home of handmade outdoor footwear. Every Diemme pair is hand-crafted by expert workers producing limited production runs of high-quality artisan products. Diemme is sold by some of the world's most esteemed retailers.
www.diemme.com
Established in 1992 by brothers Dennis and Maico Signor, Diemme is a footwear brand inspired by the heritage of hiking boots that have been made for centuries in our home region in Italy's spectacular Dolomite mountains. Diemme designs evolve those traditions, using the finest materials and techniques to make hiking boots and sneakers that go the distance in mountain terrains or pounding city sidewalks. We make all Diemme products under one roof at our family factory in Onè di Fonte, Veneto, a small town in north-eastern Italy. For centuries, this region has been regarded as the spiritual home of handmade outdoor footwear. Every Diemme pair is hand-crafted by expert workers producing limited production runs of high-quality artisan products. Diemme is sold by some of the world's most esteemed retailers.
www.diemme.com