Pas Normal Studios x Colnago: C68 Available Now
Premium cycling apparel label Pas Normal Studios proudly announces the official launch of its exclusive collaboration with legendary Italian bike manufacturer Colnago: the Pas Normal Studios x Colnago C68. Created to mark Pas Normal Studios’ 10th anniversary, this limited-edition release spotlights the brands' shared passion for craftsmanship, performance, and the culture of cycling.
A Fusion of Italian Heritage and Nordic Design
First unveiled at Pitti Uomo 108, one of the world’s most iconic fashion and design events, the Pas Normal Studios x Colnago C68 made an immediate impression. Presented at a joint booth on 17 June 2025, the bike brought together the understated, refined design ethos of Pas Normal Studios with Colnago’s renowned Italian manufacturing expertise.
A Fusion of Italian Heritage and Nordic Design
First unveiled at Pitti Uomo 108, one of the world’s most iconic fashion and design events, the Pas Normal Studios x Colnago C68 made an immediate impression. Presented at a joint booth on 17 June 2025, the bike brought together the understated, refined design ethos of Pas Normal Studios with Colnago’s renowned Italian manufacturing expertise.
‘THIS IS NOT A BIKE’ - A Campaign That Challenges Perception
To accompany the launch, Pas Normal Studios created the bold campaign entitled ‘THIS IS NOT A BIKE’. Drawing inspiration from vintage print ads and conceptual art, the campaign explores the creative tension between product and nature as well as object and experience. Shot across Colnago’s manufacturing sites and real-world rides, the visuals celebrate not only the product but the deeper story of collaboration and shared passion behind it.
To accompany the launch, Pas Normal Studios created the bold campaign entitled ‘THIS IS NOT A BIKE’. Drawing inspiration from vintage print ads and conceptual art, the campaign explores the creative tension between product and nature as well as object and experience. Shot across Colnago’s manufacturing sites and real-world rides, the visuals celebrate not only the product but the deeper story of collaboration and shared passion behind it.
It is truly a unique opportunity for Pas Normal Studios to collaborate with one of the most respected and innovative hardware manufacturers in professional cycling. Colnago carries an inspiring legacy built on values that we hold at Pas Normal Studios. These include performance, passion, and an unwavering commitment to excellence. We're incredibly proud of this partnership.
Peter Lange, CEO & co-founder of Pas Normal Studios
Built for Performance, Designed for the Ride
At the heart of this partnership lies a deep and mutual dedication to the world of cycling. The C68 is a tribute to this commitment; a model that seamlessly blends performance, comfort, and timeless design. Handcrafted in Colnago’s Cambiago factory just outside Milan, the frame is made using traditional carbon tube bonding techniques honed over decades. Engineered for both high-speed racing and long, effortless rides, the Pas Normal Studios x Colnago C68 delivers a unique and unforgettable riding experience.
At the heart of this partnership lies a deep and mutual dedication to the world of cycling. The C68 is a tribute to this commitment; a model that seamlessly blends performance, comfort, and timeless design. Handcrafted in Colnago’s Cambiago factory just outside Milan, the frame is made using traditional carbon tube bonding techniques honed over decades. Engineered for both high-speed racing and long, effortless rides, the Pas Normal Studios x Colnago C68 delivers a unique and unforgettable riding experience.
For the first time in our long and glorious history, we let another brand interpret our brand with their own personal style. The result is stunningly simple and beautiful, because this is not a bike… It’s a harmonious merge of Italian craftsmanship and rigorous Nordic style. That’s what collabs are about.
Nicola Rosin, CEO of Colnago
Product specifications and details
Frame C68 Road with custom Pas Normal Studios x Colnago logo and branding
Groupset: Sram RED AXS E1 Disc
Wheels: Enve SES 4.5 with custom Pas Normal Studios x Colnago decals
Cockpit: Colnago CC.01
Chainrings: 48-35T
Cassette: 10/33
Saddle: Fizik Vento Antares R1 Adaptive
Bottom bracket: T47 ceramic bearings
Disc Rotors: 160mm front / 140mm rear
Bottle cage: Colnago grip black
Tires: Pirelli Pzero Race 28”
Handpainted and made in Italy
Frame C68 Road with custom Pas Normal Studios x Colnago logo and branding
Groupset: Sram RED AXS E1 Disc
Wheels: Enve SES 4.5 with custom Pas Normal Studios x Colnago decals
Cockpit: Colnago CC.01
Chainrings: 48-35T
Cassette: 10/33
Saddle: Fizik Vento Antares R1 Adaptive
Bottom bracket: T47 ceramic bearings
Disc Rotors: 160mm front / 140mm rear
Bottle cage: Colnago grip black
Tires: Pirelli Pzero Race 28”
Handpainted and made in Italy
Sales and distribution
Only 29 pieces available worldwide, the bike will be sold through Pas Normal Studios' flagship stores, select key wholesalers, and via enquiry at pasnormalstudios.com.
Availability begins on Wednesday, 3 September 2025, with pricing starting at 16.900 EUR.
Media materials and press contacts
Images: Download press materials here.
Pas Normal Studios media contact
Melanie Larsen
Communication & Partnership Coordinator
mel@pasnormalstudios.com
Colnago media contact
Joëlle Gyppaz
Content Manager
joelle.gyppaz@colnago.com
About Pas Normal Studios
Pas Normal Studios is a Copenhagen-based brand of contemporary, technical cycling clothing. The concept of Pas Normal Studios is to create technically perfect apparel, combined with visionary aesthetics. Through innovative designs, brand collaborations, and sourcing of new production methods, Pas Normal Studios strives to bring out collections that define modern cycling in a different context. The brand honours the great traditions of cycling, but is above all committed to the patterns and colours that define state of the art fashion today. The uncompromising attention to detail and hand-made, sustainable quality is paired with an inspired take on today's look and feel. Pas Normal Studios produces high-end clothing with textiles and methods at the same level as demanded by professional riders - but at the same time, all styles are created for long-term usage and durability. Based in Scandinavia, but with a specific international element, Pas Normal Studios can now be found globally at retailers and online.
www.pasnormalstudios.com
About Colnago
Colnago Ernesto & C. S.r.l., known as Colnago, is a manufacturer of high-end racing bicycles founded in Cambiago, MI, in 1954. The company grew thanks to its ability to develop new technologies and designs on steel frames with junctions, working closely with the best professional cycling teams in the service of the greatest champions. Colnago soon emerged as one of the most creative and vibrant racing bike manufacturers, innovating and bringing within the cycling world its ideas and experimenting with new and different materials including titanium and carbon fiber, now a mainstay of modern bicycle construction. Among Colnago's many victories - 16 Grand Tours, 423 stages in the Grand Tours, 46 Monument Classics, 28 World Championships, 18 Olympic Gold Medals - Tadej Pogačar won the 2020, 2021, 2024 and 2025 editions of the Tour de France, the 2024 Giro d'Italia, and the 2024 Road World Championships riding a Colnago bike
www.colnago.com
Only 29 pieces available worldwide, the bike will be sold through Pas Normal Studios' flagship stores, select key wholesalers, and via enquiry at pasnormalstudios.com.
Availability begins on Wednesday, 3 September 2025, with pricing starting at 16.900 EUR.
Media materials and press contacts
Images: Download press materials here.
Pas Normal Studios media contact
Melanie Larsen
Communication & Partnership Coordinator
mel@pasnormalstudios.com
Colnago media contact
Joëlle Gyppaz
Content Manager
joelle.gyppaz@colnago.com
About Pas Normal Studios
Pas Normal Studios is a Copenhagen-based brand of contemporary, technical cycling clothing. The concept of Pas Normal Studios is to create technically perfect apparel, combined with visionary aesthetics. Through innovative designs, brand collaborations, and sourcing of new production methods, Pas Normal Studios strives to bring out collections that define modern cycling in a different context. The brand honours the great traditions of cycling, but is above all committed to the patterns and colours that define state of the art fashion today. The uncompromising attention to detail and hand-made, sustainable quality is paired with an inspired take on today's look and feel. Pas Normal Studios produces high-end clothing with textiles and methods at the same level as demanded by professional riders - but at the same time, all styles are created for long-term usage and durability. Based in Scandinavia, but with a specific international element, Pas Normal Studios can now be found globally at retailers and online.
www.pasnormalstudios.com
About Colnago
Colnago Ernesto & C. S.r.l., known as Colnago, is a manufacturer of high-end racing bicycles founded in Cambiago, MI, in 1954. The company grew thanks to its ability to develop new technologies and designs on steel frames with junctions, working closely with the best professional cycling teams in the service of the greatest champions. Colnago soon emerged as one of the most creative and vibrant racing bike manufacturers, innovating and bringing within the cycling world its ideas and experimenting with new and different materials including titanium and carbon fiber, now a mainstay of modern bicycle construction. Among Colnago's many victories - 16 Grand Tours, 423 stages in the Grand Tours, 46 Monument Classics, 28 World Championships, 18 Olympic Gold Medals - Tadej Pogačar won the 2020, 2021, 2024 and 2025 editions of the Tour de France, the 2024 Giro d'Italia, and the 2024 Road World Championships riding a Colnago bike
www.colnago.com