Press Release - For Immediate Release

18 December 2025

Pas Normal Studios becomes the main sponsor of The Traka, Santa Vall, and Ranxo, joining Klassmark to drive women’s gravel cycling forward with the TRAKA FORCE initiative.

Danish premium cycling apparel label Pas Normal Studios is proud to announce its partnership with Klassmark, becoming the main sponsor of Europe’s fastest-growing gravel event, The Traka. The collaboration marks a significant step in Pas Normal Studios’ ongoing commitment to support and elevate the global gravel community with a dedicated focus on getting more women to the start line.

The Traka has become a landmark event on the international cycling calendar, attracting riders from all levels, who come for the challenge, community, and the unique spirit that gravel racing embodies. As the event continues to expand, so does its ambition to make gravel more accessible and inclusive - a mission deeply aligned with Pas Normal Studios’ values and ambitions.

Partnering with Klassmark at this scale reflects our ambition to help shape the future of gravel cycling - not just at the elite level, but for every rider stepping onto the start line. The Traka, Santa Vall, and Ranxo represent some of the most inspiring expressions of the sport, where community, competition, and exploration all meet.

Peter Lange, CEO at Pas Normal Studios

According to Lange, a core part of the brand’s commitment with Klassmark around the three races is their aim to elevate women in cycling. They aim to expand opportunities, visibility and support for female riders, from first timers to seasoned competitors, creating pathways that empower more women to participate, progress and feel truly at home in this growing global community. Through TRAKA FORCE, there will be specific sanitary materials at aid stations, installed toilets along the course, tailored support, visibility, and community activation throughout the season.

At Klassmark, we believe in gravel that is rooted in respect - for the land, for people, and for the true essence of the sport. This is why supporting women’s participation is not a trend; it is a responsibility. Nature does not exclude; it inspires. And we want every woman to feel that invitation from the very first moment. Our partnership with Pas Normal Studios strengthens this commitment and allows us to build a gravel community that is more honest, more open, and more balanced. Together, we take a real step toward a future where all female riders feel seen, supported, and empowered to lead.

Gerard Freixes, CEO of Klassmark

The partnership offers opportunities such as community rides, storytelling and other initiatives that can bring more visibility to female gravel athletes, from first timers to elite riders. Together, Pas Normal Studios and Klassmark aim to help push gravel cycling toward a more equal and diverse future.

Images and additional assets to the story can be accessed here.

For more information or press queries, please contact:
Melanie Larsen
mel@pasnormalstudios.com
+4553501451

About Pas Normal Studios
Pas Normal Studios is a Copenhagen-based brand of contemporary, technical cycling clothing. The concept of Pas Normal Studios is to create technically perfect apparel, combined with visionary aesthetics. Through innovative designs, brand collaborations, and sourcing of new production methods, Pas Normal Studios strives to bring out collections that define modern cycling in a different context. The brand honours the great traditions of cycling but is above all committed to the patterns and colours that define state-of-the-art fashion today. The uncompromising attention to detail and hand-made, sustainable quality is paired with an inspired take on today's look and feel. Pas Normal Studios produces high-end clothing with textiles and methods at the same level as demanded by professional riders, but at the same time, all styles are created for long-term usage and durability. Based in Scandinavia, but with a specific international element, Pas Normal Studios can now be found globally at retailers and online.
www.pasnormalstudios.com

About Klassmark
At Klassmark, we create events because we believe in sport as a driver of change. Since 2009, from our home in Girona, we’ve launched more than 190 Gravel and Trail adventures that connect people, nature and emotions. For us, sport is much more than competing. It’s about living unique experiences, building community and taking care of the nature that makes us thrive. This is the spirit we share with everyone who believes in Klassmark.
https://www.klassmark.com